Krav Maga: The Art of Marketing Israel
Michael Yadov is a Director at the American Forum for Israel. Mr. Yadov is a graduate and current teaching staff member at Fuel For Truth. Michael is an active contributor at Russian American Jewish Experience (RAJE) and has served on the Executive Board of Pace University Hillel.
When asked to name Israeli exports that most effectively market Israel to non-Israelis (and generally non-Jews), many Israel-supporters rush to name Waze, or SodaStream, or drip irrigation, etc. However, one export commonly goes unmentioned even though it is highly addictive. This Israeli product is empowering, it creates a sense of family, it provides a massive release of endorphins, and it teaches a potentially life-saving skill set – it’s Krav Maga.
When it comes to many Israeli exports, the consumers would need someone to inform them about the product’s connection to Israel, not so with Krav Maga. The self-defense system oozes Israel in symbols, history, philosophy and (oftentimes) the human connection between the instructor and the students…